Posts Tagged ‘journalism’

Full disclosure please SMH

Thursday, April 23rd, 2009

The Sydney Morning Herald just published an “article” today that can only be called a fully paid for advertorial, poorly disguised as an article.

The article itself starts off by bagging  established photo sharing sites. Actually Flickr and Zenfolio are the only two real photo sharing sites mentioned.  The author then introduces subject of the article and praises the slickness of a site which I can only really describe as a flash version of a photo sharing site from the 1990s. It reminds me of when I first tried Yahoo back in university. Which has of course moved on since then. The author then goes on to paint a dramatic story of unrivalled passion from the creator of the site. Apparently it took him four years to make it. Ouch!
Anyway enough of the aesthetics as the author and the creator of this new photo sharing site have a real gripe which is backed up by quite possibly the most ridiculous and completely unsubstantiated claim I have ever heard.
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